01 / Label design / Concept
GAUF Honig
A small jar. A strong identity.
A design concept for a small honey production. A hexagonal label, a little bee and warm honey colours give GAUF Honig a distinctive look.
Blackletter lettering gives the name its character. The crossed honey tools and bee illustration bring the details together, while the label continues into a strip for the lid.
View the label in detailA few steps along the way.
Early logo explorations and the bee illustration from the original working file.
The first mark
A circular starting point in honey yellow.
Finding the shape
Exploring a hexagonal badge and a central ribbon.
The little details
A bee illustration that carries through to the label.
